小 中 大

教授

吳嘉蕙 教授

吳嘉蕙

Email

chiahuei@must.edu.tw

電話

(03)5593142分機6964

學歷

中華大學 科技管理研究所


經歷

明新科技大學旅館管理與廚藝創意系教授
明新科技大學服務產業暨管理研究所副教授
元培醫事科技大學觀光管理系助理教授
大華科技大學商務與觀光企劃系助理教授
大華科技大學國際貿易系講師


研究興趣

研究領域：服務管理、決策分析、可持續性
授課科目：服務管理、消費者行為、行銷管理


期刊論文

1.1 SSCI/SCI

  1. 1.Chia-Huei Wu. (2022). An Empirical Study on Selection, Evaluation, and Management Strategies of Green Suppliers in Manufacturing Enterprises. Journal of Organizational and End User Computing, 34(1). 【SSCI】
  2.  
  3. 2.Wenqing Wu, Xuan Huang, Chia-Huei Wu and Sang-Bing Tsai. (2022). Pricing strategy and performance investment decisions in competitive crowdfunding markets. Journal of Business Research, 140, 491-497. DOI: 10.1016/j.jbusres.2021.11.018. 【SSCI】
  4.  
  5. 3.Wenqing Wu, Dongyang Zhu, Wenyi Liu and Chia-Huei Wu. (2022). Empirical research on smart city construction and public health under information and communications technology. Socio-Economic Planning Sciences, 80, 100994. DOI: /10.1016/j.seps.2020.100994. 【SSCI】
  6.  
  7. 4.Xiaomin Du, Xinran Zhao, Chia-Huei Wu and Kesha, Feng. (2022). Functionality, Emotion, and Acceptance of Artificial Intelligence Virtual Assistants: The Moderating Effect of Social Norms. Journal of Global Information Management, 30(7). DOI：10.4018/JGIM.290418. 【SSCI】
  8.  
  9. 5.Chia-Huei Wu, Wenqing Wu, Saixiang Ma, Yuzheng Su and Sang-Bing Tsai. (2021).  Organisational leadership style, network structure, and knowledge performance in online knowledge community organisations. Enterprise Information Systems, 15(6), 868-887, DOI: 10.1080/17517575.2020.1807061. 【SCI】
  10.  
  11. 6.Chia-Huei Wu. (2021). AN EMPIRICAL STUDY ON DISCUSSION AND EVALUATION OF GREEN UNIVERSITY. ECOL CHEM ENG S, 28(1):75-87. DOI: 10.2478/eces-2021-0007. 【SCI】
  12.  
  13. 7.Chia-Huei Wu. (2021). Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis. Mathematical Problems in Engineering, Article ID 9982387, 1-10. DOI: 10.1155/2021/9982387. 【SCI】
  14.  
  15. 8.Haitang Yao, Wei Liu, Chia-Huei Wu and Yu-His Yuan. (2021). The Imprinting Effect of SARS Experience on the Fear of COVID-19: The Role of AI and Big Data. Socio-Economic Planning Sciences, 101086. DOI: 10.1016/j.seps.2021.101086.  【SCI】
  16.  
  17. 9.Wei Liu, Xue-Feng Shao, Chia-Huei Wu and Ping Qiao. (2021). A systematic literature review on applications of information and communication technologies and blockchain technologies for precision agriculture development. Journal of Cleaner Production, 298, DOI: 10.1016/j.jclepro.2021.126763. 【SCI】
  18.  
  19. 10.Wenqing Wu, Saixiang Ma, Yuzheng Su and Chia-Huei Wu. (2021). Double-layer learning, leaders’ forgetting, and knowledge performance in online work community organizations. Journal of Organizational and End User Computing, 33(1), 92-117. DOI: 10.4018/JOEUC.2021010105. 【SSCI】
  20.  
  21. 11.Chia-Huei Wu, Yu-His Yuan and Sang-Bing Tsai. (2020). Using the DEMATEL model to expose core causal items of LibQUAL for improving library service quality - from the perspective of big data. Soft Computing, 24(8), 24:5729-5739. DOI: 10.1007/s00500-01904308-5.【SCI】
  22.  
  23. 12.Chia-Huei Wu and Sang-Bing Tsai. (2018). Using DEMATEL-based ANP Model to Measure the successful factors of E-commerce: To Measure the successful factors of Ecommerce. Journal of Global Information Management (JGIM), 26(1).【SSCI】
  24.  
  25. 13.Yu-His Yuan, Sang-Bing Tsai, Chien-Yun Dai, Hsiao-Ming Chen, Wan-Fei Chen, ChiaHuei Wu, Guodong Li
  26. , and Jiangtao Wang. (2017). An Empirical Research on Relationships between Subjective Judgement, Technology Acceptance Tendency and Knowledge Transfer. PLOS ONE, 12(9). DOI: 10.1371/journal.pone.0183994.【SCI】
  27.  
  28. 14.Hsiao-Ming Chen, Chia-Huei Wu, Sang-Bing Tsai, Jian Yu, Jiangtao Wang and Yuxiang Zheng. (2016). Exploring Key Factors in Online Shopping with a Hybrid Model. SpringerPlus, 5:2046. DOI 10.1186/s40064-016-3746-4.【SCI】
  29.  
  30. 15.Yu-Cheng Lee, Yu-Che Wang, Chih-Hung Chien, Chia-Huei Wu, Shu-Chiung Lu, SangBing Tsai and Weiwei Dong. (2016). Applying revised gap analysis model in measuring hotel service quality. SpringerPlus, 5:1191. DOI：10.1186/s40064-016-2823-z.【SCI】
  31.  
  32. 16.Sang-Bing Tsai, Guodong Li, Chia-Huei Wu, Yuxiang Zheng and Jiangtao Wang. (2016). An empirical research on evaluating banks’ credit assessment of corporate customers. SpringerPlus, 5:2088. DOI 10.1186/s40064-016-3774-0.【SCI】
  33.  
  34. 17.Sang-Bing Tsai, Yu-Cheng Lee and Chia-Huei Wu. (2013). Examining How Manufacturing Corporations Win Orders. South African Journal of Industrial Engineering, November, 24(3), 112-124.【SCI】
  35.  
  36. 18.Yu-Cheng Lee, Chia-Huei Wu and Sang-Bing Tsai. (2013). Grey System Theory and Fuzzy Time Series Forecasting for the Growth of Green Electronic Materials. International Journal of Production Research, 52(10), 2931-2945. DOI: 10.1080/00207543.2013.857057.【SCI】
  37.  

1.2 EI

  1. 1.Fang Bian, Chia-Huei Wu and Sang-Bing Tsai. (2021). A study on the relationship between entrepreneurship education and entrepreneurial intention. International Journal Technology, Policy and Management, 21(1).
  2.  
  3. 2.Fang Bian, Chia-Huei Wu, Lin Meng and Sang-Bing Tsai. (2020). An empirical study on the entrepreneurial team and entrepreneurial performance. International Journal Technology, Policy and Management, 20(4).
  4.  
  5. 3.Hsiao-Ming Chen, Yu-Hsi Yuan, Chia-Huei Wu and Chien-Yun Dai. (2017). Moderator Effects of Proactive Knowledge Transfer among Knowledge Transfer Usefulness, Management, and Innovation: A Study of Knowledge Innovation Effective Model Construction. International Journal of Knowledge Management (IJKM), 13(1).
  6.  
  7. 4.Yu-Cheng Lee and Chia-Huei Wu. (2014). A duo-theme DEMATEL approach for exploring the driving factors of online luxury goods sales: e-retailers' perceptions. Journal of Information & Optimization Sciences, 35(2), 177-202.

 

學術服務

International Journal Guest Editor / Editor Board Member

Journal of Organizational and End User Computing【SSCI】

International Journal of Technology Management【SCI】

International Journal of Environment and Pollution【SCI】

Mobile Information Systems【SCI】

Sustainability【SSCI】

Journal of Global Information Management【SSCI】

Heliyon / Business and Economics Section 【SCI】

International Journal Reviewer

International Journal of Intercultural Relations【SSCI】

Soft Computing【SCI】

Heliyon【SCI】

Sustainability【SSCI】

Journal of Organizational and End User Computing 【SSCI】

Mobile Information Systems【SCI】

Journal of Global Information Management【SSCI】

 

研究計畫

  1. 1.疫後餐飲之服務創新(主持人，明新科技大學，MUST-112旅廚-1，2023.01-2023.09)
  2. 2.醫藥物流線上購物平臺之創新服務模式分析(主持人，啟宏藥品有限公司，產服110-0034，2021.09-2022.11)。
  3. 3.利用人工智慧提升購物網站的服務創新與服務品質(主持人，明新科技大學，MUST-110服管-23，2021.01-2021.09)。
  4. 4.整合修正後IPA與DEMATEL探討綠色大學評量指標之研究(主持人，明新科技大學，MUST-108服管-1，2019.01-2019.09)。
  5. 5.推動藥品運銷優化服務關鍵成功因素(主持人，啟宏藥品有限公司，產服107-0012，2018.08-2019.01)。
  6. 6.公共服務品質管制及相關法制之研究(協同主持人，國家發展委員會，2015.08-2015.12，NDC-DSD-104-009) 。
  7. 7.一種新的品質屬性分類法及其應用(協同主持人，科技部，2014-2015，MOST 104-2401-H-216 -005)。
  8. 8.北區技專校院教學資源中心計畫主軸三-輔育高職優化(主持人，教育部，2015.01-2016.12)。
  9. 9.臺北市立動物園販賣站服務品質暨顧客滿意度調查案(協同主持人，臺北市立動物園，2012.05-2013.02；2013.05-2014.02；2014.04-2014.12)。
  10. 10.促參公共服務滿意度調查案(協同主持人，財政部，2013.09-2014.03；2014.05-2014.12)。
  11. 11.顧客服務滿意度調查成效評估(協同主持人，衛福部中央健保署，2014.05-2014.12)。

12.消費及企業客戶滿意度調查(協同主持人，中華電信，2012.08-2012.12；2013.08-2013.12；2014.06-2014.12)。

年份 計畫類型 標題
2023 校內專題計劃 疫後餐飲之服務創新
2021 校內專題計劃 利用人工智慧提升購物網站的服務創新與服務品質
2021 民間企業產學計畫案（私人企業或法人機構之案件） 醫藥物流線上購物平台之創新服務模式分析
2019 校內專題計劃 整合修正後IPA與DEMATEL探討綠色大學評量指標之研究
2018 民間企業產學計畫案（私人企業或法人機構之案件） 推動藥品運銷優化服務關鍵成功因素
年份 標題
2021 實驗教學模式與學習成效評估-以旅館品質管理課程為例
2019 運用 DEMATEL探討 物業管理公司 之 服務品質
2019 計程車車隊司機工作壓力、工作倦怠與工作滿意度之研究
2018 以認知負荷揉合學習理論為數位教材研發與學習促進之初探
2017 探討寵物美容業之服務品質
2017 企業社會責任之研究-以台灣IC 載板製造企業為例
2017 福建自貿區醫藥物流智慧化關鍵成功因素分析
2017 綠色物流廠商評選關鍵成功因素研究
年份 標題
2024 How Does Time Synchronization Affect Innovation Quality? Based on Information and Knowledge Acquirement
2023 An Empirical Study on the Application of Blockchain Technology in E-Agriculture: An Innovative Service UIS Application System
2023 CORPORATE ENVIRONMENTAL MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION
2023 Fortune favors the experienced: entrepreneurs’ Internet-Era Imprint, digital entrepreneurship and venture capital
2022 Pricing strategy and performance investment decisions in competitive crowdfunding markets
2022 Functionality, Emotion, and Acceptance of Artificial Intelligence Virtual Assistants: The Moderating Effect of Social Norms
2022 Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms
2022 CORPORATE ENVIRONMENTAL MANAGEMENT AND SUSTAINABLE OPERATION: THEORY AND APPLICATION
2022 An Empirical Study on Selection, Evaluation, and Management Strategies of Green Suppliers in Manufacturing Enterprises
2022 WeChat relationships maintenance behavior and social entrepreneurial intention under conditions of dual narcissism: the mediating role of social capital
2022 The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing
2022 The imprinting effect of SARS experience on the fear of COVID-19: The role of AI and big data
2022 Empirical research on smart city construction and public health under information and communications technology
2022 Editorial for the special issue on “Transforming public health through artificial intelligence, machine learning and internet of things”
2021 GREEN ENVIRONMENT AND SUSTAINABLE DEVELOPMENT: METHODS AND APPLICATIONS
2021 AI Powered Service Optimization for Edge/Fog Computing
2021 A systematic literature review on applications of information and communication technologies and blockchain technologies for precision agriculture development
2021 Review of Consumer-to-Consumer E-Commerce Research Collaboration
2021 Enhancing Business Sustainability and Competitive Advantage by Using a Strategic Mathematical Computing Mode
2021 A model integrating environmental concerns and supply risks for dynamic sustainable supplier selection and order allocation
2021 AN EMPIRICAL STUDY ON DISCUSSION AND EVALUATION OF GREEN UNIVERSITY
2021 Organisational leadership style, network structure, and knowledge performance in online knowledge community organisations
2021 ECO-TECHNOLOGY AND ECO-INNOVATION FOR GREEN SUSTAINABLE GROWTH
2021 Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis
2021 Customer Involvement Facets Stimulating Customers’ Intention to Use InternetOnly Bank Services in China: The Extension of Perceived Risk-Value Model
2020 An empirical study on government direct environmental regulation and heterogeneous innovation investment
2020 An empirical study on the entrepreneurial team and entrepreneurial performance
2020 Lucky reply effect: How a company’s online replies to consumers’ online comments affect consumers’ predictions of random
2020 Environment and Pollution Research on Enterprises" Sustainable Development
2020 A Research on Fresh-Keeping Strategies for Fresh Agricultural Products from the Perspective of Green Transportation
2020 How Positive Ways can Boom Sustainable Development
2020 An Empirical Study on Sales Performance Effect and Pricing Strategy for E-Commerce: From the Perspective of Mobile Information
2020 Benchmarking, knowledge inertia, and knowledge performance in different network structures
2020 An empirical study on government direct environmental regulation and heterogeneous innovation investment
2020 Safety Investment Decision Problem without Probability Distribution: A Robust Optimization Approach
2020 An Empirical Study of a Mathematical Model for Influence of Government Tax on the Price Behavior and the Stability of Market Price
2020 An Empirical Study on Response to Online Customer Reviews and E-Commerce Sales
2020 Blockchain-Based Intelligent Transportation: A Sustainable GCU Application System
2019 An empirical study on the entrepreneurial team and entrepreneurial performance
2019 運用FAHP與DEMATEL探討台灣旅行社關鍵成功因素
2019 Service Quality Measurement and Competition Strategy Analysis of Online Shopping
2019 Using the DEMATEL model to expose core causal items of LibQUAL for improving library service quality: from the perspective of big data
2019 The E ect of Corporate Social Responsibility and Public Attention on Innovation Performance: Evidence from High-polluting Industries
2019 Deciding online and offline sales strategies when service industry customers express fairness concerns
2018 Using DEMATEL-Based ANP Model to Measure the Successful Factors of E-Commerce
2017 Moderator Effects of Proactive Knowledge Transfer Among Knowledge Transfer Usefulness, Management, and Innovation: A Study of Knowledge Innovation Effective Model Construction
2017 An empirical research on relationships between subjective judgement, technology acceptance tendency and knowledge transfer
2017 運用TCSI 模式評估促參公共服務品質之滿意度 -以臺北市成德國中運動中心為例
2016 Exploring key factors in online shopping with a hybrid model
2016 An empirical research on evaluating banks’ credit assessment of corporate customers
年份 標題
2024 112-2全校教師輔導知能研習-校園性別事件欲罷-不能-校園霸凌事件樣態與案例分享
2024 全校教師教學暨輔導知能精進研討會-ChatGPT對於教育領域的影響與實務應用
2024 2024管理與服務創新國際學術研討會
2024 資安與社交工程教育訓練
2023 認識投資的本質，從生涯學習
2023 全校教師教學暨輔導知能精進研討會-淨零轉型下綠色永續科技發展趨勢
2023 全校教師教學暨輔導知能精進研討會-私校退撫儲金-您的基本權益
2023 2023管理與服務創新國際學術研討會
2023 經濟部工業局「112年度數位製造管理加值計畫」-Metal Talk 講堂：歐盟淨零轉型對產業之衝擊與因應對策
2023 社交工程演練教育訓練
2023 明新科技大學 112學年度第一學期USR培力工作坊-場次三：狗勾一起當醫生：當心輔犬讓我們一起幸福吧
2023 111學年度第二學期全校教師教學暨輔導知能精進研討會
2023 112-1全校教師輔導知能研習-校園性別事件樣貌與案例分享-以師生案之處理為核心
2022 與時俱進、掌握機會
2022 招生精進研習活動
2022 10 個校務治理你不能不知道的為什麼(上)
2022 2022管理與服務創新國際學術研討會
2022 校務研究@長庚大學
2022 教師多元升等經驗分享座談會
2021 休閒餐旅產業經營論壇與研習
2021 2021管理與服務創新國際研討會
2021 學術活動暨校友座談後疫情時代的服務產業發展
2021 科技部計畫撰寫&投稿國際期刊經驗
2021 創新創業管理教師研習
2021 疫後迎曙光共創餐旅新契機-台灣餐旅會展產業線上論壇
2021 教學實踐研究計畫撰寫經驗分享
2021 學術升等經驗分享&教學實務升等研究分享
2021 教師成長暨校友講座活動-客人教我的一堂課
2021 學術活動暨校友論壇
2021 隱形冠暈企業的數位轉型之路
2021 服務產業學院教師研究社群
2021 服務產業學院教師研究社群
2021 服務產業學院教師研究社群
2021 學術活動暨校友論壇後疫情時代的服務產業發展
2020 提升數位資產佈局與創業經驗分享
2020 企管系線上數位行銷研習講座-2023後疫情的網路行銷關鍵決策
2020 企管系線上數位行銷研習講座-2023後疫情的網路行銷關鍵決策
2020 企管系線上數位行銷研習講座-社群大數據分析方法與創新應用
2020 109 學年度服務產業學院教師研究社群-科技部專題研究計畫&國際期刊投稿經驗分享分享
2018 老人生命園區的探討-銀髮新樂園活動日
2018 招生宣導種子教師研習證明
2018 招生經驗分享會
2018 雲裡來、雲裡去整合運用
2018 Qualicert 服務驗證(神秘客)主導稽核員訓練課程
2018 服務品質稽核實務
2018 通識教育大師講座系列「自在與莊嚴<第二場 >」
2018 台灣休閒產業發展願景-麗寶樂園渡假區案例分析
2018 服務產業的逆轉與先驅思維
2018 蛛思CHOOSE輿情智慧分析平台
2017 2017服務創新國際研討會
2017 2017服務創新國際研討會
2017 多元升等創新教學研習會
2017 教師教學成長團體活動-老人智慧生活研習營團體活動
2017 教師成長工作坊-忘形流.微簡報-簡報圖畫設計工作坊
2017 全國大專校院教師教學專業認證學程
2017 2017觀光餐旅休閒國際學術研討會
年份 標題
2024 ISO 14064-1:2018溫室氣體盤查內部查證員
2023 ISO 14067：2018
2021 Entrepreneurship and Small Business (ESB)